Ahead of the next stage of the World Cup Qualifiers, I think it’s important to take note of how the powers that be have been affecting their popularity and what it means for the regime and of course for Filipino football. Everyday the regime’s influence is greatly felt in the political scene, taking off from a thunderous campaign President Aquino felt the love from sister Kris and her network ABS CBN as well as from a host of stars that gave their support. Now we see how government is unravelling as a network of different kaibigan, kaklase and kabarilan (friends, classmates, shooting buddies) and even how the shape of the cabinet is filled with liberal party supporters who can do no wrong. De Quiros noted that from Rico Puno’s bribery to the corruption and subsequent Aquino defence of DOTC’s Virginia Torres and Mar Roxas’ induction into the department, not to sound like an Arroyo supporter whose lies are the only thing they have going but this has all been evident from the start. Besides the KKK, the regime is also being singled out for the Kamaganak Inc, being that in truth the government is even more dominated by Aquino’s relatives than that of the Arroyo regime. Case in point is Butch and Julia Abad, budget and PMS secretaries respectively. Though, for me what is more pressing is not the composition of officials but mainly how they have failed to deliver on the “change we need” and in fact delivered the opposite comparable or arguably worse than the lost Arroyo years.
Which brings us to football, and our first point regarding Media, before the Panaad game against Mongolia, ABS-CBN had already purchased the rights to air the game exclusively. Immediately it cannot be denied that it is a good deal seeing as how the game should be televised. However, taking a look at how the relations of the Philippine National Team has developed with the network brings into question the entanglement of the money, power and influence that ABS CBN has with the KKK and Kamaganak Inc. In short it’s as if ABSCBN has become a new government agency or network vastly more powerful than the official NBN and it has Kris Aquino at the helm as a media secretary of sorts.
ABIAS CBN: State Propaganda Revisited
It has already been apparent for a while now that ABS CBN is a network that has devoted a large amount of airtime to being Aquino stalwarts. Kris Aquino as the de facto first lady has organized her troops well and the good history with owners the Lopez family does help. Though more than the aspect of economic power it was Kris Aquino and her troops who really spread the word and influence for her brother. Overall the bias is not as clear as Fox News for example but the combination of “unregistered” state support and the sensationalism that mainstream media does so well is what puts Kris Aquino in the perfect position of money and misguided patriotism.
Granted that for the game the Azkals needed the money, who gets state funding nowadays anyway? Granted also that televising the game is a big step in appealing to a wider audience in how the game is essentially for a wide audience in the first place. But exclusive? So exclusive that smaller media institutions are snubbed into getting the latest and more important Azkals news? Some reporters in Cebu experienced a blackout of sorts from the Azkals recreation visit before training, even after the Cebuano audience has always been faithful to the sport their local media was banned from reporting on the visit. However Sports Unlimited had the scoop. Former anchor and now Press Secretary Ricky Carandang for example lets ABS CBN always get the first and latest from Malacanang though with football the network had to pay for it.
ABS CBN has discovered a way to monopolize a piece of news, ala imperialism, and with the hype Filipino Football is getting, with the kind of political and economic power being already established the network is milking the center of Filipino football for all it’s worth. Moreover this does not end with media coverage.
“I’m gonna make you an offer you can’t refuse”
The rising valuation placed on the Azkals as a team similar to how players in Europe have their wages sky rocket as their form gets better, though at the risk of sounding like a conspiracy theorist Kamaganak Inc and KKK has extended itself beyond media economic gains into the commercialization of the sport. Current Philippine Sports Commission Chairman is a former San Miguel executive and has personally been very keen over the current renovation of the Rizal Memorial Stadium that is also being headed by San Miguel and is also of course largely a Cojuangco company. Even sports is kept in the family.
I am not saying that the RMS should not be renovated but amidst all of this the emerging pattern is all too familiar from the Mafia tactics of the Arroyo family, and that a lot of the criticism that the Aquino regime is facing has its annexes in the business of sports as of late. It’s a state monopoly in the truest sense of the word franchising into sport.
Win to Survive
While all agree that for Football to get the attention and facilities etc it deserves it needs money so no surprise that the ruling family (not only in government) is involved somehow. In Europe for example numerous networks always air different football games, I assume the consensus is that the treatment of football the commodity is too big and too isolating for one network to handle. Many of us have tried numerous networks in our efforts to live stream from different sites linked to different networks and kept on switching just to get the right reception. A national team needs to be nationally available regardless of any business deal.
Mainly, all of this is to illustrate that despite the positive injection of football the mainstream media has driven into popular culture it is still a symptom of the treatment of government like a business by subsequently merging itself with media. We must be critical of how this treatment will affect the sport. Of course this will entail additional hype to the sport but ultimately it reaches a point when the companies and officials are the actual beneficiaries of football teams. European club owners have the bad habit of spending on teams to the point of indebtedness, an issue amplified if a team is not doing well on the pitch. What happens when the Azkals start losing? Former National Team keeper Vic Sison was part of the team that beat Japan in the late 50s, a significant achievement especially in today’s standards. He recalls that when the team started losing media forgot about them, sponsors especially the Chinese ones pulled out and to pay for the trip for international matches even became a burden. This was before Dan Palami, but even Dan Palami is not financially as omnipotent as the ruling family.
Before the game against Sri Lanka, everyone has hope, the excitement needs to be continuously affirmed. Let’s hope that a win against Sri Lanka among others, leads to the team being strong enough to be independent from exclusive media ownership. No national team can be owned.